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Employers Consider The Consumer-Directed Health Plan Alternative

Growing numbers of employers are responding to double-digit annual increases in health insurance costs by offering consumer-directed health plans (CDHPs) as alternatives to more expensive managed care plans, but most employees prefer to remain with their existing medical coverage unless they are given incentives to change, according to two recently published studies.

A study by University of Minnesota researchers Stephen Parente and Roger Feldman, published in the November/December 2005 issue of Health Affairs, looked at employee take-up rates of Health Savings Accounts (HSAs)—tax-advantaged accounts coupled with high-deductible insurance plans—since they first became available on January 1, 2004.

The authors observed that workers with existing employer-provided coverage are unlikely to be attracted to CDHPs in large numbers because the employer’s premium subsidy reduces the cost of more comprehensive coverage. However, they asserted, CDHPs could serve to decrease the number of uninsured individuals.

Parente and Feldman estimated that 3.2 million Americans who lack insurance would obtain coverage through HSAs. Those most likely to benefit from this new plan type, they noted, would be people between the ages of 19 and 64 who are not students, not participants in public health insurance plans, or not eligible for group coverage as dependents.

The authors also speculated that the number of consumers entering into HSA contracts could be substantially higher if tax incentives and quality controls were to improve. Parente and Feldman conducted several simulations of how certain tax subsides could influence consumer take-up of HSAs.

Results of the simulations showed that, if the Bush Administration’s proposals for refundable tax credits granted to small businesses were approved by Congress, HSA adoption could more than double, from 3.2 million to almost seven million. This scenario could reduce the number of uninsured by 2.9 million, at an estimated annual cost of $8.1 billion.

In a second simulation, researchers found that a proposed HSA buy-in subsidy for low-income Americans could reduce the number of uninsured by 4.5 million, at a cost of $12.2 billion annually.

A third scenario, in which two types of free individual HSAs were offered, was found to nearly eliminate uninsurance, but at a much higher cost per capita. A further problem with this option, researchers said, was that offering free HSAs would likely erode employer-sponsored health insurance coverage, reducing the number of employees insured by their employers by almost 5.7 million, if a less generous free HSA became available, or by 31.6 million, if a more generous no-cost plan were adopted.

Deloitte Consulting, in its third annual survey of employers’ attitudes regarding consumer-driven health care, found that CDHPs are entering the mainstream of American business practices. The survey of 316 companies showed that 43% are now offering a CDHP or will be offering one within two years, compared with just 19% in 2003.

When asked whether CDHPs are proving effective in changing employee purchasing patterns and reducing costs, 77% of respondents agreed, while only 8% disagreed. Among employers with a CDHP, 83% agreed the plans influence behavior, compared with 7% who disagreed.

More than half of respondents (56%) said CDHPs would result in immediate employer cost savings, compared with 27% who said they would not. When asked if CDHPs would reduce health care costs over the long term, 43% of respondents agreed, while 24% disagreed.

Deloitte researchers noted that some employers expressed reservations about adopting a consumer-driven approach. A minority of respondents questioned whether CDHPs really promote long-term cost reductions through consumerism or whether they are simply another short-term means of shifting costs to employees. Concerns were raised by some employers about whether complex plan designs work and whether they would be accepted by employees. Some respondents also worried about the effect of CDHPs on less healthy employees, especially those with chronic illnesses.

Most of the respondents, researchers added, did not share these doubts, with many believing consumer-driven plans work well and would be well-received by employees.

The survey looked specifically at the experiences of early adopters of consumer-driven plans, representing 22% of the sample. Among this group of employers with a CDHP already in place, nearly one-half indicated they had first introduced the plan as of January 1, 2005, while the remaining respondents had adopted the CDHP prior to or during 2004. Around 70% of early adopters said they offered the plan to all benefit-eligible employees, while 30% reported piloting the plan with a select group. Most respondents said the CDHP was only one of several options offered, with just 19% indicating the plan replaced all health benefits.

When asked what types of plans they offer, 63% of early adopters said they provide a Health Reimbursement Account (HRA) plan, while 31% indicated they offer a high-deductible plan in conjunction with an HSA.

The survey showed that more than half (51%) of the early adopters provided the CDHP as the lowest-price health benefit option for employees, 42% set the plan’s cost in the middle of other options, and 7% priced the plan at the same level as the other plans offered. Researchers noted that, in 2005, none of the respondents made the CDHP the most expensive benefit option, compared with 14% who did so in 2003.

When asked whether various constituencies within the company are satisfied with the CDHP, 51% of respondents replied that employees and their dependents are satisfied, 71% said senior management is satisfied, 59% indicated middle management is satisfied, and 69% said the HR department is satisfied.

In analyzing the findings, Deloitte researchers commented that the key to the success of consumer-driven models is for employers to aggressively expand enrollment in CDHPs, as failure to recruit at least 20% of the workforce to join a CDHP soon after its introduction could prevent the company from reaping the cost and quality benefits of consumerism. The survey showed, however, that only about one-third of early adopters were able to enroll more than 20% of employees in a CDHP.

To encourage more employees to join, researchers suggested employers take several steps, including making the CDHP the lowest-price employee option, assessing management and workforce readiness for health care consumerism, and gaining in-depth knowledge of the new delivery models and marketplace acceptance.





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